According to the Ministry of Finance's draft bill, the advertising tax is expected to bring 800 million zloty to the Polish budget in 2022. The tax on advertising revenue is to take effect from July 2021. The tax's purpose is to support health care and activities to promote culture, sports, and media development in Poland.
Tax rate on advertising revenue in Poland in 2021
Characteristic
Tax rate
Tax on revenues of up to PLN 50 million (after exceeding the threshold of PLN 1 million) from TV, radio, cinema and outdoor advertising
7.5%
Tax on revenues above PLN 50 million from TV, radio, cinema and outdoor advertising
10%
Tax on revenue up to PLN 30 million (above the PLN 15 million threshold) from press advertising
2%
Tax on revenue over PLN 30 million from press advertising
6%
Tax on revenue up to PLN 30 million on advertising of medical products, drugs, dietary supplements and sweetened beverages
4%
Tax on revenues above PLN 30 million on advertising of medical products, drugs, dietary supplements and sweetened beverages
12%
Tax on Internet advertising, which in the fiscal year worldwide generated revenues of more than EUR 750 million, and in Poland - more than EUR 5 million
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WirtualneMedia. (February 3, 2021). Tax rate on advertising revenue in Poland in 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1201194/poland-advertising-tax/
WirtualneMedia. "Tax rate on advertising revenue in Poland in 2021." Chart. February 3, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1201194/poland-advertising-tax/
WirtualneMedia. (2021). Tax rate on advertising revenue in Poland in 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1201194/poland-advertising-tax/
WirtualneMedia. "Tax Rate on Advertising Revenue in Poland in 2021." Statista, Statista Inc., 3 Feb 2021, https://www.statista.com/statistics/1201194/poland-advertising-tax/
WirtualneMedia, Tax rate on advertising revenue in Poland in 2021 Statista, https://www.statista.com/statistics/1201194/poland-advertising-tax/ (last visited December 21, 2024)
Tax rate on advertising revenue in Poland in 2021 [Graph], WirtualneMedia, February 3, 2021. [Online]. Available: https://www.statista.com/statistics/1201194/poland-advertising-tax/