According to a survey on social media influencers conducted by Rakuten Insight in May 2023, clothing were the leading category among products that had been purchased thanks to influencers' endorsement in Vietnam, as chosen by 57 percent of respondents. Meanwhile, around 54 percent of respondents stated having purchased cosmetics due to the similar endorsement.
Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1201137/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement/
Rakuten Insight. "Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023." Chart. June 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1201137/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1201137/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencer Endorsement in Vietnam as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201137/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement/
Rakuten Insight, Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023 Statista, https://www.statista.com/statistics/1201137/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement/ (last visited November 21, 2024)
Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201137/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement/
