Products purchased by consumers based on influencer endorsement in Vietnam 2023

Published by
Minh-Ngoc Nguyen
,
Jul 5, 2024
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, clothing were the leading category among products that had been purchased thanks to influencers' endorsement in Vietnam, as chosen by 57 percent of respondents. Meanwhile, around 54 percent of respondents stated having purchased cosmetics due to the similar endorsement.

Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023

CharacteristicShare of respondents
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Showing entries 1 to 11 (11 entries in total)
Statistic: Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023

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Source

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Rakuten Insight

Release date

June 2023

Region

Vietnam

Survey time period

May 11 to 31, 2023

Number of respondents

1,888 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “ What type of product have you purchased because it was endorsed by an influencer?”

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