Products purchased by consumers based on influencer endorsement in Vietnam 2023

Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023

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Release date

June 2023

Region

Vietnam

Survey time period

May 11 to 31, 2023

Number of respondents

1,888 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “ What type of product have you purchased because it was endorsed by an influencer?”

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Statistics on " Social media in Vietnam "

Other statistics that may interest you Social media in Vietnam

Overview

4

Users

5

Leading platforms

7

Social commerce

7

Influencer marketing

5

User behavior

4

Further related statistics

10
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