According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 49 percent of respondents who had already purchased an item endorsed by an influencer in Vietnam stated that the purchased item was endorsed by a Youtube. Meanwhile, 45 percent of them bought items endorsed by an actor or a reality TV star.
Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023
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Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1201118/vietnam-type-of-influencers-whose-endorsed-products-were-purchased-by-consumers/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023." Chart. June 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1201118/vietnam-type-of-influencers-whose-endorsed-products-were-purchased-by-consumers/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1201118/vietnam-type-of-influencers-whose-endorsed-products-were-purchased-by-consumers/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Vietnam as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201118/vietnam-type-of-influencers-whose-endorsed-products-were-purchased-by-consumers/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023 Statista, https://www.statista.com/statistics/1201118/vietnam-type-of-influencers-whose-endorsed-products-were-purchased-by-consumers/ (last visited December 21, 2024)
Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201118/vietnam-type-of-influencers-whose-endorsed-products-were-purchased-by-consumers/
