According to a survey by Rakuten Insight in May 2023, nearly 67 percent of the participants in India admitted to following at least one influencer on social media platforms. On the contrary, about nine percent of the respondents did not know what a social media influencer was.
Share of people that follow at least one social media influencer in India in May 2023
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Rakuten Insight. (June 12, 2023). Share of people that follow at least one social media influencer in India in May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/
Rakuten Insight. "Share of people that follow at least one social media influencer in India in May 2023." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/
Rakuten Insight. (2023). Share of people that follow at least one social media influencer in India in May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/
Rakuten Insight. "Share of People That Follow at Least One Social Media Influencer in India in May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/
Rakuten Insight, Share of people that follow at least one social media influencer in India in May 2023 Statista, https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/ (last visited December 22, 2024)
Share of people that follow at least one social media influencer in India in May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/
