Share of people who followed social media influencers Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 78 percent of respondents in Vietnam stated that they followed at least one influencer on social media. Meanwhile, around three percent of them stated that they did not know what an influencer was.

Share of people who followed influencers on social media in Vietnam as of May 2023

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Release date

June 2023

Region

Vietnam

Survey time period

May 11 to 31, 2023

Number of respondents

3,064 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you follow at least one influencer on social media?"

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Overview

4

Users

5

Leading platforms

7

Social commerce

7

Influencer marketing

5

User behavior

4

Further related statistics

19

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Topics

Social media in VietnamE-commerce in VietnamInternet usage in VietnamDigital advertising in VietnamSocial commerce in Vietnam
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