According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 56 percent of respondents stated that their reason for not buying an item endorsed by an influencer was because they did not have the needs for such an item. Meanwhile, 11 percent of them did not trust the influencer, hence deciding not to purchase the product.
Reasons for not purchasing a product endorsed by an influencer in Vietnam as of May 2023
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing a product endorsed by an influencer in Vietnam as of May 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1201020/vietnam-reasons-for-not-buying-products-with-influencer-endorsement/
Rakuten Insight. "Reasons for not purchasing a product endorsed by an influencer in Vietnam as of May 2023." Chart. June 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1201020/vietnam-reasons-for-not-buying-products-with-influencer-endorsement/
Rakuten Insight. (2023). Reasons for not purchasing a product endorsed by an influencer in Vietnam as of May 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1201020/vietnam-reasons-for-not-buying-products-with-influencer-endorsement/
Rakuten Insight. "Reasons for Not Purchasing a Product Endorsed by An Influencer in Vietnam as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201020/vietnam-reasons-for-not-buying-products-with-influencer-endorsement/
Rakuten Insight, Reasons for not purchasing a product endorsed by an influencer in Vietnam as of May 2023 Statista, https://www.statista.com/statistics/1201020/vietnam-reasons-for-not-buying-products-with-influencer-endorsement/ (last visited December 19, 2024)
Reasons for not purchasing a product endorsed by an influencer in Vietnam as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201020/vietnam-reasons-for-not-buying-products-with-influencer-endorsement/
