Share of e-commerce transactions in Chile 2024, by type and channel

Published by Statista Research Department, Nov 28, 2024

In the third quarter of 2024, international stores accounted for more than a third (36 percent) of informal transactions in Chile, followed by social media (22 percent). Meanwhile, almost a quarter of formal online transactions in the South American country came from large stores.

Distribution of formal and informal e-commerce transactions in Chile in the 3rd quarter of 2024, by purchasing channel

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Sources

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Release date

November 2024

Region

Chile, Central and South America

Survey time period

Q3 2024

Number of respondents

4,100 internet users*

Age group

18-75 years

Special properties

does not include travel and services

Supplementary notes

* Number of respondents in the 3rd quarter of 2024. The source does not specify the type of study conducted. 

Figures may be higher or lower than 100 percent due to rounding.

According to the source, informal transactions refer to retail purchases that do not comply with VAT payment rules and other legal obligations. Such transactions may involve either informal entrepreneurs or formal companies that fail to provide a corresponding slip in their digital sales.

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