Share of people who purchased a product due to influencer endorsement Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 79 percent of respondents in Vietnam stated that they had purchased an item because it was endorsed by an influencer. Meanwhile, 20 percent of them had not purchased such an item.

Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023

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Release date

June 2023

Region

Vietnam

Survey time period

May 11 to 31, 2023

Number of respondents

2,397 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you purchased an item or product because it was endorsed by the influencer?"

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Overview

4

Users

5

Leading platforms

7

Social commerce

7

Influencer marketing

5

User behavior

4

Further related statistics

17

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Topics

Social media in VietnamE-commerce in VietnamInternet usage in VietnamDigital advertising in VietnamSocial commerce in Vietnam
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