According to a survey by Rakuten Insight on the usage of online travel agencies (OTAs) in Malaysia conducted in June 2023, 82 percent of the respondents stated that their main reason for using an online travel agent was for booking accommodation. Other than booking accommodation, Malaysian respondents also used OTAs to purchase tickets, be it flight, train, or bus tickets.
Leading purposes for using online travel agencies in Malaysia as of June 2023
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Share of respondents
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Rakuten Insight. (August 2, 2023). Leading purposes for using online travel agencies in Malaysia as of June 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1200928/malaysia-reasons-for-using-online-travel-agencies/
Rakuten Insight. "Leading purposes for using online travel agencies in Malaysia as of June 2023." Chart. August 2, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1200928/malaysia-reasons-for-using-online-travel-agencies/
Rakuten Insight. (2023). Leading purposes for using online travel agencies in Malaysia as of June 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1200928/malaysia-reasons-for-using-online-travel-agencies/
Rakuten Insight. "Leading Purposes for Using Online Travel Agencies in Malaysia as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1200928/malaysia-reasons-for-using-online-travel-agencies/
Rakuten Insight, Leading purposes for using online travel agencies in Malaysia as of June 2023 Statista, https://www.statista.com/statistics/1200928/malaysia-reasons-for-using-online-travel-agencies/ (last visited July 03, 2024)
Leading purposes for using online travel agencies in Malaysia as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1200928/malaysia-reasons-for-using-online-travel-agencies/