According to a survey by Rakuten Insight on online travel agencies (OTA) in Malaysia conducted in June 2023, 80 percent of the respondents have used Agoda when it comes to planning for their travels. Agoda, a subsidiary of Booking Holdings, is a Singaporean-based OTA that provides flight tickets, hotel booking services and more.
Most popular online travel agencies among consumers in Malaysia as of June 2023
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Rakuten Insight. (August 2, 2023). Most popular online travel agencies among consumers in Malaysia as of June 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1200922/malaysia-most-used-online-travel-agencies/
Rakuten Insight. "Most popular online travel agencies among consumers in Malaysia as of June 2023." Chart. August 2, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1200922/malaysia-most-used-online-travel-agencies/
Rakuten Insight. (2023). Most popular online travel agencies among consumers in Malaysia as of June 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1200922/malaysia-most-used-online-travel-agencies/
Rakuten Insight. "Most Popular Online Travel Agencies among Consumers in Malaysia as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1200922/malaysia-most-used-online-travel-agencies/
Rakuten Insight, Most popular online travel agencies among consumers in Malaysia as of June 2023 Statista, https://www.statista.com/statistics/1200922/malaysia-most-used-online-travel-agencies/ (last visited July 27, 2024)
Most popular online travel agencies among consumers in Malaysia as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1200922/malaysia-most-used-online-travel-agencies/