Leading online travel agencies used in Malaysia 2023

Published by
Amanda Siddharta,
Aug 8, 2023
According to a survey by Rakuten Insight on online travel agencies (OTA) in Malaysia conducted in June 2023, 80 percent of the respondents have used Agoda when it comes to planning for their travels. Agoda, a subsidiary of Booking Holdings, is a Singaporean-based OTA that provides flight tickets, hotel booking services and more.

Most popular online travel agencies among consumers in Malaysia as of June 2023

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Release date

August 2023

Region

Malaysia

Survey time period

June 12 to 30, 2023

Number of respondents

8,718 respondents

Age group

16 years and older

Special properties

among Malaysian respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Which of these online travel agencies have you used before? (choose all answers that apply)"

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