According to a survey by Rakuten Insight on online travel agencies usage in Malaysia conducted in June 2023, 75 percent of the respondents who purchased tickets or services using online travel agencies (OTAs) stated that they used an OTA because of the convenience. Apart from convenience, Malaysian respondents used OTAs for the discounts and special offers.
Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023
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Rakuten Insight. (August 2, 2023). Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/
Rakuten Insight. "Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023." Chart. August 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/
Rakuten Insight. (2023). Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/
Rakuten Insight. "Reasons for Using Online Travel Agencies (Otas) for Purchasing Travel Tickets or Services in Malaysia as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/
Rakuten Insight, Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023 Statista, https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/ (last visited December 21, 2024)
Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/
