WhatsApp brand index score India 2021, by region

Published by
Tanushree Basuroy,
Mar 2, 2022
According to a social media survey conducted across India between December 2020 and January 2021, WhatsApp had a brand index score of about 50.7 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. WhatsApp, the popular social networking platform seemed to be preferred more by the Western Indian states with a score of 54.8 in that time period.

Brand index score of WhatsApp in India from December 2020 to January 2021, by region

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Release date

January 2021

Region

India

Survey time period

December 17, 2020 to January 14, 2021

Number of respondents

2,000 respondents

Special properties

across 180 cities.

Supplementary notes

The survey count corresponds to the total number of respondents who participated in the survey.

North refers to Chandigarh, Chhattisgarh, Haryana, Himachal Pradesh, Delhi, Jammu & Kashmir, Madhya Pradesh, Punjab, Rajasthan, Uttar Pradesh and Uttarakhand. South refers to Andaman & Nicobar Islands, Andhra Pradesh, Karnataka, Kerala, Lakshadweep, Puducherry, Tamil Nadu and Telangana. East refers to Arunachal Pradesh, Assam, Bihar, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura and West Bengal. West refers to Dadra & Nagar Haveli, Daman & Diu, Goa, Gujarat and Maharashtra.

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