YouTube brand index score India 2021, by region
According to a social media survey conducted across India between December 2020 and January 2021, YouTube had a brand index score of about 53.2 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. YouTube, the popular video sharing social networking platform seemed to be preferred more by the Western Indian states with a score of 56.2 in that time period.