According to a social media survey conducted across India between December 2020 and January 2021, YouTube had a brand index score of about 53.2 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. YouTube, the popular video sharing social networking platform seemed to be preferred more by the Western Indian states with a score of 56.2 in that time period.
Brand index score of YouTube in India from December 2020 to January 2021, by region
The survey count corresponds to the total number of respondents who participated in the survey.
North refers to Chandigarh, Chhattisgarh, Haryana, Himachal Pradesh, Delhi, Jammu & Kashmir, Madhya Pradesh, Punjab, Rajasthan, Uttar Pradesh and Uttarakhand. South refers to Andaman & Nicobar Islands, Andhra Pradesh, Karnataka, Kerala, Lakshadweep, Puducherry, Tamil Nadu and Telangana. East refers to Arunachal Pradesh, Assam, Bihar, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura and West Bengal. West refers to Dadra & Nagar Haveli, Daman & Diu, Goa, Gujarat and Maharashtra.
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Livemint. (January 21, 2021). Brand index score of YouTube in India from December 2020 to January 2021, by region [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1200917/india-brand-index-score-of-youtube-by-region/
Livemint. "Brand index score of YouTube in India from December 2020 to January 2021, by region ." Chart. January 21, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1200917/india-brand-index-score-of-youtube-by-region/
Livemint. (2021). Brand index score of YouTube in India from December 2020 to January 2021, by region . Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1200917/india-brand-index-score-of-youtube-by-region/
Livemint. "Brand Index Score of Youtube in India from December 2020 to January 2021, by Region ." Statista, Statista Inc., 21 Jan 2021, https://www.statista.com/statistics/1200917/india-brand-index-score-of-youtube-by-region/
Livemint, Brand index score of YouTube in India from December 2020 to January 2021, by region Statista, https://www.statista.com/statistics/1200917/india-brand-index-score-of-youtube-by-region/ (last visited December 27, 2024)
Brand index score of YouTube in India from December 2020 to January 2021, by region [Graph], Livemint, January 21, 2021. [Online]. Available: https://www.statista.com/statistics/1200917/india-brand-index-score-of-youtube-by-region/
