WhatsApp brand index score India 2021, by generation

Published by
Tanushree Basuroy,
Mar 2, 2022
According to a social media survey conducted across India between December 2020 and January 2021, WhatsApp had a brand index score of about 50.7 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. WhatsApp, the social networking platform seemed to be preferred more by Generation X with a score of 57.4 in that time period.

Brand index score of WhatsApp in India from December 2020 to January 2021, by generation

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Release date

January 2021

Region

India

Survey time period

December 17, 2020 to January 14, 2021

Number of respondents

2,000 respondents

Special properties

across 180 cities.

Supplementary notes

The survey count corresponds to the total number of respondents who participated in the survey.

Generation X refers to people born between 1965 and 1980. Millennials refers to people born between 1981 and 1996. Generation Z refers to people born after 1996.

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