According to a social media survey conducted across India between December 2020 and January 2021, YouTube had a brand index score of about 53.2 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. YouTube, the video sharing social networking platform seemed to be preferred more by Generation X with a score of 58.6 in that time period.
Brand index score of YouTube in India from December 2020 to January 2021, by generation
The survey count corresponds to the total number of respondents who participated in the survey.
Generation X refers to people born between 1965 and 1980. Millennials refers to people born between 1981 and 1996. Generation Z refers to people born after 1996.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Livemint. (January 21, 2021). Brand index score of YouTube in India from December 2020 to January 2021, by generation [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1200910/india-brand-index-score-of-youtube-by-generation/
Livemint. "Brand index score of YouTube in India from December 2020 to January 2021, by generation ." Chart. January 21, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1200910/india-brand-index-score-of-youtube-by-generation/
Livemint. (2021). Brand index score of YouTube in India from December 2020 to January 2021, by generation . Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1200910/india-brand-index-score-of-youtube-by-generation/
Livemint. "Brand Index Score of Youtube in India from December 2020 to January 2021, by Generation ." Statista, Statista Inc., 21 Jan 2021, https://www.statista.com/statistics/1200910/india-brand-index-score-of-youtube-by-generation/
Livemint, Brand index score of YouTube in India from December 2020 to January 2021, by generation Statista, https://www.statista.com/statistics/1200910/india-brand-index-score-of-youtube-by-generation/ (last visited December 18, 2024)
Brand index score of YouTube in India from December 2020 to January 2021, by generation [Graph], Livemint, January 21, 2021. [Online]. Available: https://www.statista.com/statistics/1200910/india-brand-index-score-of-youtube-by-generation/
