According to a social media survey conducted across India between December 2020 and January 2021, Instagram had a brand index score of about 32.9 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. Instagram, the photo and video sharing social networking platform seemed to be preferred more by Generation Z with a score of 33 in that time period.
Brand index score of Instagram in India from December 2020 to January 2021, by generation
The survey count corresponds to the total number of respondents who participated in the survey.
Generation X refers to people born between 1965 and 1980. Millennials refers to people born between 1981 and 1996. Generation Z refers to people born after 1996.
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Livemint. (January 21, 2021). Brand index score of Instagram in India from December 2020 to January 2021, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1200909/india-brand-index-score-of-instagram-by-generation/
Livemint. "Brand index score of Instagram in India from December 2020 to January 2021, by generation ." Chart. January 21, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1200909/india-brand-index-score-of-instagram-by-generation/
Livemint. (2021). Brand index score of Instagram in India from December 2020 to January 2021, by generation . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1200909/india-brand-index-score-of-instagram-by-generation/
Livemint. "Brand Index Score of Instagram in India from December 2020 to January 2021, by Generation ." Statista, Statista Inc., 21 Jan 2021, https://www.statista.com/statistics/1200909/india-brand-index-score-of-instagram-by-generation/
Livemint, Brand index score of Instagram in India from December 2020 to January 2021, by generation Statista, https://www.statista.com/statistics/1200909/india-brand-index-score-of-instagram-by-generation/ (last visited December 22, 2024)
Brand index score of Instagram in India from December 2020 to January 2021, by generation [Graph], Livemint, January 21, 2021. [Online]. Available: https://www.statista.com/statistics/1200909/india-brand-index-score-of-instagram-by-generation/
