According to a survey on usage penetration of online travel agencies conducted by Rakuten Insight in June 2023 in Japan, 79 percent of respondents stated that they have used services of Rakuten Travel before. The survey found this to be the online travel agency that was tried by most online travel agency users in Japan.
Favored online travel agencies in Japan as of June 2023
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Rakuten Insight. (August 2, 2023). Favored online travel agencies in Japan as of June 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1200896/japan-popular-online-travel-agencies/
Rakuten Insight. "Favored online travel agencies in Japan as of June 2023." Chart. August 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1200896/japan-popular-online-travel-agencies/
Rakuten Insight. (2023). Favored online travel agencies in Japan as of June 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1200896/japan-popular-online-travel-agencies/
Rakuten Insight. "Favored Online Travel Agencies in Japan as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1200896/japan-popular-online-travel-agencies/
Rakuten Insight, Favored online travel agencies in Japan as of June 2023 Statista, https://www.statista.com/statistics/1200896/japan-popular-online-travel-agencies/ (last visited August 24, 2024)
Favored online travel agencies in Japan as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1200896/japan-popular-online-travel-agencies/