Favorite devices for online travel booking in Japan 2023

Published by
Alexandru Arba,
Aug 8, 2023
According to a survey on usage penetration of online travel agencies conducted by Rakuten Insight in June 2023 in Japan, 63 percent of respondents stated that they used a desktop computer to make online travel bookings. The survey found this to be the device of choice for the majority of respondents who utilized online travel agencies' services.

Favored devices when booking from online travel agency websites in Japan as of June 2023

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Release date

August 2023

Region

Japan

Survey time period

June 12 to 30, 2023

Number of respondents

535 respondents

Age group

16 years and older

Special properties

among online travel agency users; multiple answers applied

Method of interview

Online survey

Supplementary notes

Survey question: "What device(s) did you use to purchase or book tickets/services on the online travel agency?

201 female and 334 male respondents.

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