Leading reasons for not utilizing online travel agencies in Japan 2023

Published by
Alexandru Arba,
Aug 8, 2023
According to a survey on usage penetration of online travel agencies conducted by Rakuten Insight in June 2023 in Japan, 28 percent of respondents stated that they preferred using traditional (offline) travel agencies when booking trips. The survey found this to be the most common motivation not to utilize online travel agencies by respondents in Japan, followed by the preference to call travel service providers directly.

Leading motivations for not using online travel agencies in Japan as of June 2023

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Release date

August 2023

Region

Japan

Survey time period

June 12 to 30, 2023

Number of respondents

619 respondents

Age group

16 years and older

Special properties

among respondents who chose not to use online travel agencies; up to three answers applied

Method of interview

Online survey

Supplementary notes

Survey question: "Why did you not use an online travel agency to book the tickets/services for your trip?"

245 female and 374 male respondents.

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