Leading reasons for utilizing online travel agencies in Japan 2023

Published by
Alexandru Arba,
Aug 8, 2023
According to a survey on usage penetration of online travel agencies conducted by Rakuten Insight in June 2023 in Japan, 87 percent of online travel agency users stated that they utilized it because of the convenience and ease of use that online travel booking provided them with. The survey found this to be the most common motivation to utilize online travel agencies by respondents in Japan, followed by the incentives presented through special offers of trips booked online.

Leading motivations for online travel agency bookings in Japan as of June 2023

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Release date

August 2023

Region

Japan

Survey time period

June 12 to 30, 2023

Number of respondents

535 respondents

Age group

16 years and older

Special properties

among online travel agency users; multiple answers applied

Method of interview

Online survey

Supplementary notes

Survey question: "Why did you use an online travel agency to book the tickets/services for your trip?"
Up to three answers were possible.

201 female and 334 male respondents.

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