Leading luxury goods among Chinese millionaires based on future buying plans 2022

Published by
Xin Ou,
Apr 5, 2024
A survey conducted among Chinese millionaires in 2022 revealed that around 48 percent of respondents said that they planned to purchase more luxury jewelries in the next three years. Respectively 44 and 39 percent of the survey millionaires would increase their consumption on high-end watches and wines.

Share of Chinese millionaires planning on increasing their consumption of luxury goods in next three years in China as of 2022, by type

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Release date

March 2023

Region

China

Survey time period

2022

Number of respondents

750 respondents

Special properties

among high net worth individuals with personal assets over ten million yuan

Supplementary notes

The survey was conducted among 750 respondents with personal assets of over ten million yuan.
50 percent of respondents were female. 50 percent of respondents were male.
40 percent of respondents were from tier-1 cities, 60 percent were from new tier-1 and tier-2 cities.
The respondents' average age was 36 years old, and the average personal assets of respondents were 45 million yuan.
The average number of real estate owned by respondents was three, and the average living space is 280 square meters.

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