Online travel agency usage Malaysia 2023

Published by
Amanda Siddharta,
Aug 8, 2023
According to a survey by Rakuten Insight on online travel agencies (OTA) usage conducted in June 2023, 68 percent of Malaysian respondents stated that they have used an online travel agency. One of the most popular online travel agencies in Malaysia is the Singaporean-based company, Agoda.

Online travel agency usage in Malaysia as of June 2023

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Release date

August 2023

Region

Malaysia

Survey time period

June 12 to 30, 2023

Number of respondents

12,811 respondents

Age group

16 years and older

Special properties

among Malaysian respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"

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