According to a survey on usage penetration of online travel agencies conducted by Rakuten Insight in June 2023 in Japan, 56 percent of respondents who booked travel accommodation via online travel agencies stated that they used the service several months before the trip. The survey found this to be the most common timing to book or pay for travel accommodation among users in Japan, together with the booking of accommodation several weeks before the trip.
Most common timing of booking travel accommodations via online travel agencies in Japan as of June 2023
among respondents who booked travel accommodations via online travel agencies; multiple answers applied
Method of interview
Online survey
Supplementary notes
Survey question: "If you had used an online travel agency to book or purchase your travel accommodation (hotel, guesthouse, holiday apartment, etc.), when did you do so?" Multiple answers applied.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Most common timing of booking travel accommodations via online travel agencies in Japan as of June 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1200831/japan-booking-timing-accommodation-online-travel-agencies/
Rakuten Insight. "Most common timing of booking travel accommodations via online travel agencies in Japan as of June 2023." Chart. August 2, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1200831/japan-booking-timing-accommodation-online-travel-agencies/
Rakuten Insight. (2023). Most common timing of booking travel accommodations via online travel agencies in Japan as of June 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1200831/japan-booking-timing-accommodation-online-travel-agencies/
Rakuten Insight. "Most Common Timing of Booking Travel Accommodations via Online Travel Agencies in Japan as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1200831/japan-booking-timing-accommodation-online-travel-agencies/
Rakuten Insight, Most common timing of booking travel accommodations via online travel agencies in Japan as of June 2023 Statista, https://www.statista.com/statistics/1200831/japan-booking-timing-accommodation-online-travel-agencies/ (last visited December 23, 2024)
Most common timing of booking travel accommodations via online travel agencies in Japan as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1200831/japan-booking-timing-accommodation-online-travel-agencies/
