COVID-19 impact on digital transformation budget

Globally, a combined 79 percent of respondents state that COVID-19 led to increased digital transformation budgets in their organization. Digital transformation is the process of creating new or modifying existing digital technologies for business processes and customer experiences to meet changing requirements in the business world. For example, smart applications help organizations manage their businesses intelligently and effectively, enabling them to make well-informed decisions and create better customer experiences. In the context of the global pandemic, digital transformation has become an important way to respond to changing working and market requirements.

How has COVID-19 affected your budget for digital transformation?

Characteristic	Share of respondents
Budget increased dramatically	26%
Budget increased somewhat	53%
Budget is unchanged	12%
Budget decreased somewhat	8%
Budget decreased dramatically	1%
Don't know	1%

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Release date

July 2020

More information

Region

Worldwide

Survey time period

June 6th to 24th, 2020

Number of respondents

2,569*

Special properties

enterprise decision makers

Method of interview

Online survey

Supplementary notes

*Respondents belong to companies with 500+ employees.

Directors and above in: Corporate communications, customer experience, customer or technical support, data analytics or business intelligence, executive leadership or administration, IT or engineering, innovation, marketing, operations, product design/development, sales or business development, strategic planning.

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