Use of online travel agency in Japan 2023, by purpose

Published by
Alexandru Arba,
Aug 8, 2023
According to a survey on usage penetration of online travel agencies conducted by Rakuten Insight in June 2023 in Japan, 81 percent of online travel agency users stated that they utilized it to book accommodations. The survey found this to be the most common purpose online travel agencies were used for in Japan, followed by the purchase of means of transport, and the booking of holiday packages.

Online travel agency bookings in Japan as of June 2023, by purpose

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Release date

August 2023

Region

Japan

Survey time period

June 12 to 30, 2023

Number of respondents

535 respondents

Age group

16 years and older

Special properties

multiple choices apply; among online travel agency users

Method of interview

Online survey

Supplementary notes

Survey question: "What did you use an online agency for?"

201 female and 334 male respondents.

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