According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 89 percent respondents in Singapore aged 16 to 24 years stated that they followed at least one influencer on social media. The same survey found that the majority of respondents had purchased an item or product endorsed by an influencer.
Share of people who followed influencers on social media in Singapore as of May 2023, by age group
The survey question was: "Do you follow at least one influencer on social media?"
The survey was conducted among respondents of the following age groups:
16-24 years: 892 respondents
25-34 years: 2,019 respondents
35-44 years: 1,956 respondents
45-54 years: 1,138 respondents
55 and older: 712 respondents
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in Singapore as of May 2023, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1200619/singapore-share-of-people-following-influencers-by-age-group/
Rakuten Insight. "Share of people who followed influencers on social media in Singapore as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1200619/singapore-share-of-people-following-influencers-by-age-group/
Rakuten Insight. (2023). Share of people who followed influencers on social media in Singapore as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1200619/singapore-share-of-people-following-influencers-by-age-group/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in Singapore as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200619/singapore-share-of-people-following-influencers-by-age-group/
Rakuten Insight, Share of people who followed influencers on social media in Singapore as of May 2023, by age group Statista, https://www.statista.com/statistics/1200619/singapore-share-of-people-following-influencers-by-age-group/ (last visited November 23, 2024)
Share of people who followed influencers on social media in Singapore as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200619/singapore-share-of-people-following-influencers-by-age-group/
