According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 70 percent of female and 62 percent of male respondents in Singapore stated that they followed at least one influencer on social media. The same survey found that the majority of respondents had purchased an item or product endorsed by an influencer.
Share of people who followed influencers on social media in Singapore as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in Singapore as of May 2023, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1200617/singapore-share-of-people-following-influencers-by-gender/
Rakuten Insight. "Share of people who followed influencers on social media in Singapore as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1200617/singapore-share-of-people-following-influencers-by-gender/
Rakuten Insight. (2023). Share of people who followed influencers on social media in Singapore as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1200617/singapore-share-of-people-following-influencers-by-gender/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in Singapore as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200617/singapore-share-of-people-following-influencers-by-gender/
Rakuten Insight, Share of people who followed influencers on social media in Singapore as of May 2023, by gender Statista, https://www.statista.com/statistics/1200617/singapore-share-of-people-following-influencers-by-gender/ (last visited December 19, 2024)
Share of people who followed influencers on social media in Singapore as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200617/singapore-share-of-people-following-influencers-by-gender/
