According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 67 percent of respondents in Singapore stated that they followed at least one influencer on social media. Meanwhile, around three percent of them stated that they did not know what an influencer was.
Share of people who followed influencers on social media in Singapore as of May 2023
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in Singapore as of May 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1200616/singapore-share-of-people-following-influencers/
Rakuten Insight. "Share of people who followed influencers on social media in Singapore as of May 2023." Chart. June 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1200616/singapore-share-of-people-following-influencers/
Rakuten Insight. (2023). Share of people who followed influencers on social media in Singapore as of May 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1200616/singapore-share-of-people-following-influencers/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in Singapore as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200616/singapore-share-of-people-following-influencers/
Rakuten Insight, Share of people who followed influencers on social media in Singapore as of May 2023 Statista, https://www.statista.com/statistics/1200616/singapore-share-of-people-following-influencers/ (last visited November 21, 2024)
Share of people who followed influencers on social media in Singapore as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200616/singapore-share-of-people-following-influencers/
