According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 89 percent respondents in Malaysia aged 16 to 24 years stated that they followed at least one influencer on social media. The same survey found that the majority of respondents had purchased an item or product endorsed by an influencer.
Share of people who followed influencers on social media in Malaysia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in Malaysia as of May 2023, by age group [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/
Rakuten Insight. "Share of people who followed influencers on social media in Malaysia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/
Rakuten Insight. (2023). Share of people who followed influencers on social media in Malaysia as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in Malaysia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/
Rakuten Insight, Share of people who followed influencers on social media in Malaysia as of May 2023, by age group Statista, https://www.statista.com/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/ (last visited December 27, 2024)
Share of people who followed influencers on social media in Malaysia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200612/malaysia-share-of-people-following-influencers-by-age-group/
