Reasons for not using online travel agencies for purchasing tickets Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Aug 9, 2023
According to a survey by Rakuten Insight on online travel agencies (OTA) in Indonesia conducted in June 2023, 25 percent of the respondents preferred to use offline travel agency services. Meanwhile, 32 percent of them would rather contact or visit the website of the service provider directly, either due to preference or due to better prices.

Reasons for not using online travel agencies for purchasing tickets or services in Indonesia as of June 2023

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Release date

August 2023

Region

Indonesia

Survey time period

June 12 to 30, 2023

Number of respondents

4,672 respondents

Age group

16 years and older

Special properties

among respondents who did not use online travel agencies

Method of interview

Online survey

Supplementary notes

The survey question was: "Why did you not use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"
Figures may not equal 100 percent due to rounding.

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