According to a survey by Rakuten Insight on online travel agencies in Indonesia conducted in June 2023, 82 percent of the respondents who purchased tickets or services using online travel agencies (OTAs) stated that they used an OTA because of the convenience. Other than convenience, Indonesian respondents also used OTAs for the discounts and special offers.
Reasons for using online travel agencies for purchasing tickets or services in Indonesia as of June 2023
The survey question was: "Why did you use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"
Figures may not equal 100 percent due to rounding.
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Rakuten Insight. (August 2, 2023). Reasons for using online travel agencies for purchasing tickets or services in Indonesia as of June 2023 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1200603/indonesia-reasons-to-use-online-agencies-for-travel-tickets/
Rakuten Insight. "Reasons for using online travel agencies for purchasing tickets or services in Indonesia as of June 2023." Chart. August 2, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1200603/indonesia-reasons-to-use-online-agencies-for-travel-tickets/
Rakuten Insight. (2023). Reasons for using online travel agencies for purchasing tickets or services in Indonesia as of June 2023. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1200603/indonesia-reasons-to-use-online-agencies-for-travel-tickets/
Rakuten Insight. "Reasons for Using Online Travel Agencies for Purchasing Tickets or Services in Indonesia as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1200603/indonesia-reasons-to-use-online-agencies-for-travel-tickets/
Rakuten Insight, Reasons for using online travel agencies for purchasing tickets or services in Indonesia as of June 2023 Statista, https://www.statista.com/statistics/1200603/indonesia-reasons-to-use-online-agencies-for-travel-tickets/ (last visited December 24, 2024)
Reasons for using online travel agencies for purchasing tickets or services in Indonesia as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1200603/indonesia-reasons-to-use-online-agencies-for-travel-tickets/