According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 79 percent of Malaysian respondents stated that they followed at least one influencer on social media. Meanwhile, around four percent of them stated that they did not know what an influencer was.
Share of people who followed influencers on social media in Malaysia as of May 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in Malaysia as of May 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1200602/malaysia-share-of-people-following-influencers/
Rakuten Insight. "Share of people who followed influencers on social media in Malaysia as of May 2023." Chart. June 12, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1200602/malaysia-share-of-people-following-influencers/
Rakuten Insight. (2023). Share of people who followed influencers on social media in Malaysia as of May 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1200602/malaysia-share-of-people-following-influencers/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in Malaysia as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200602/malaysia-share-of-people-following-influencers/
Rakuten Insight, Share of people who followed influencers on social media in Malaysia as of May 2023 Statista, https://www.statista.com/statistics/1200602/malaysia-share-of-people-following-influencers/ (last visited July 03, 2024)
Share of people who followed influencers on social media in Malaysia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200602/malaysia-share-of-people-following-influencers/