Google & Meta share of digital ad spend USA 2022

Between 2017 and 2022, the share of Google and Meta in digital advertising spending in the United States fell from 55 percent to 49 percent. Meta's share reained stable, whereas Google's share lost six percentage points.

Share of Google and Meta in digital advertising revenue in the United States in 2017 and 2022

Characteristic	Google	Meta
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Release date

March 2023

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Region

Worldwide

Survey time period

2017 and 2022

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