According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 50 percent of Indonesian respondents stated that they had used an online travel agency. One of the most popular online travel agencies in Indonesia is Traveloka, one of Indonesia's unicorn start-ups.
Online travel agency usage in Indonesia as of June 2023
Characteristic
Share of respondents
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The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"
Figures may not equal 100 percent due to rounding.
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Rakuten Insight. (August 2, 2023). Online travel agency usage in Indonesia as of June 2023 [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/
Rakuten Insight. "Online travel agency usage in Indonesia as of June 2023." Chart. August 2, 2023. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/
Rakuten Insight. (2023). Online travel agency usage in Indonesia as of June 2023. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/
Rakuten Insight. "Online Travel Agency Usage in Indonesia as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/
Rakuten Insight, Online travel agency usage in Indonesia as of June 2023 Statista, https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/ (last visited July 05, 2024)
Online travel agency usage in Indonesia as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/