Online travel agency usage Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Aug 9, 2023
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 50 percent of Indonesian respondents stated that they had used an online travel agency. One of the most popular online travel agencies in Indonesia is Traveloka, one of Indonesia's unicorn start-ups.

Online travel agency usage in Indonesia as of June 2023

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Release date

August 2023

Region

Indonesia

Survey time period

June 12 to 30, 2023

Number of respondents

11,886 respondents

Age group

16 years and older

Special properties

among respondents who used online travel agencies

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"
Figures may not equal 100 percent due to rounding.

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