According to data gathered during the 2020 Super Bowl, the highest spending category on advertising during the event was automotive, with 84 million U.S. dollars in ad expenditures that year. Alcoholic beverages ranked second with ad spend of 42 million dollars during the LIV Super Bowl.
Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend
(in million U.S. dollars)
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Kantar. (January 11, 2021). Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1200476/super-bowl-leading-advertising-categories-us/?locale=en
Kantar. "Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars)." Chart. January 11, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1200476/super-bowl-leading-advertising-categories-us/?locale=en
Kantar. (2021). Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1200476/super-bowl-leading-advertising-categories-us/?locale=en
Kantar. "Leading Advertising Categories during The Super Bowl in The United States in 2020, by Ad Spend (in Million U.S. Dollars)." Statista, Statista Inc., 11 Jan 2021, https://www.statista.com/statistics/1200476/super-bowl-leading-advertising-categories-us/?locale=en
Kantar, Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars) Statista, https://www.statista.com/statistics/1200476/super-bowl-leading-advertising-categories-us/?locale=en (last visited December 26, 2024)
Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars) [Graph], Kantar, January 11, 2021. [Online]. Available: https://www.statista.com/statistics/1200476/super-bowl-leading-advertising-categories-us/?locale=en
