Super Bowl leading advertising categories U.S. 2020

Published by
Michele Majidi,
Dec 19, 2023
According to data gathered during the 2020 Super Bowl, the highest spending category on advertising during the event was automotive, with 84 million U.S. dollars in ad expenditures that year. Alcoholic beverages ranked second with ad spend of 42 million dollars during the LIV Super Bowl.

Leading advertising categories during the Super Bowl in the United States in 2020, by ad spend (in million U.S. dollars)

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Release date

January 2021

Region

United States

Survey time period

2020

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Statistics on " TV advertising in the United States "

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Overview

6

Leading advertisers

5

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Consumer attitudes

8

Further related statistics

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Topics

Super Bowl advertising in the U.S.
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