According to a survey conducted by Rakuten Insight in May 2023, 25 percent of the respondents in Japan followed at least one influencer on social media. An equal share of people answered that they do not know what an influencer is.
Share of people who follow influencers on social media in Japan as of May 2023
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Rakuten Insight. (June 12, 2023). Share of people who follow influencers on social media in Japan as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1200289/japan-share-of-people-who-follow-influencers/
Rakuten Insight. "Share of people who follow influencers on social media in Japan as of May 2023." Chart. June 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1200289/japan-share-of-people-who-follow-influencers/
Rakuten Insight. (2023). Share of people who follow influencers on social media in Japan as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1200289/japan-share-of-people-who-follow-influencers/
Rakuten Insight. "Share of People Who Follow Influencers on Social Media in Japan as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200289/japan-share-of-people-who-follow-influencers/
Rakuten Insight, Share of people who follow influencers on social media in Japan as of May 2023 Statista, https://www.statista.com/statistics/1200289/japan-share-of-people-who-follow-influencers/ (last visited December 21, 2024)
Share of people who follow influencers on social media in Japan as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200289/japan-share-of-people-who-follow-influencers/
