According to data gathered in October 2022, 65 percent of online retailers from France had a digital retail media offering. The same was true of 62 percent of online retailers from the United Kingdom (UK) and 51 percent of online retailers from Germany.
Share of online retailers with a digital retail media offering in selected countries in Western Europe as of October 2022
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IAB Europe. (March 31, 2023). Share of online retailers with a digital retail media offering in selected countries in Western Europe as of October 2022 [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1200264/share-retailers-retail-media-europe/
IAB Europe. "Share of online retailers with a digital retail media offering in selected countries in Western Europe as of October 2022." Chart. March 31, 2023. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1200264/share-retailers-retail-media-europe/
IAB Europe. (2023). Share of online retailers with a digital retail media offering in selected countries in Western Europe as of October 2022. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1200264/share-retailers-retail-media-europe/
IAB Europe. "Share of Online Retailers with a Digital Retail Media Offering in Selected Countries in Western Europe as of October 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1200264/share-retailers-retail-media-europe/
IAB Europe, Share of online retailers with a digital retail media offering in selected countries in Western Europe as of October 2022 Statista, https://www.statista.com/statistics/1200264/share-retailers-retail-media-europe/ (last visited July 04, 2024)
Share of online retailers with a digital retail media offering in selected countries in Western Europe as of October 2022 [Graph], IAB Europe, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1200264/share-retailers-retail-media-europe/