In 2020, only 40 percent of manufacturers taking part in a survey wanted to digitalize their after-sales services to attract new customers online. The vast majority of respondents (77 percent) considered higher customer satisfaction to be their objective. Making the installed base of consumers more profitable was the second-most important factor, mentioned by 72 percent of manufacturers worldwide.
Main strategic objectives in B2B digital after-sales among manufacturers as of 2020
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Copperberg. (April 26, 2020). Main strategic objectives in B2B digital after-sales among manufacturers as of 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1200248/main-priorities-in-b2b-digital-after-sales-among-manufacturers/
Copperberg. "Main strategic objectives in B2B digital after-sales among manufacturers as of 2020." Chart. April 26, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1200248/main-priorities-in-b2b-digital-after-sales-among-manufacturers/
Copperberg. (2020). Main strategic objectives in B2B digital after-sales among manufacturers as of 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1200248/main-priorities-in-b2b-digital-after-sales-among-manufacturers/
Copperberg. "Main Strategic Objectives in B2b Digital After-sales among Manufacturers as of 2020." Statista, Statista Inc., 26 Apr 2020, https://www.statista.com/statistics/1200248/main-priorities-in-b2b-digital-after-sales-among-manufacturers/
Copperberg, Main strategic objectives in B2B digital after-sales among manufacturers as of 2020 Statista, https://www.statista.com/statistics/1200248/main-priorities-in-b2b-digital-after-sales-among-manufacturers/ (last visited December 22, 2024)
Main strategic objectives in B2B digital after-sales among manufacturers as of 2020 [Graph], Copperberg, April 26, 2020. [Online]. Available: https://www.statista.com/statistics/1200248/main-priorities-in-b2b-digital-after-sales-among-manufacturers/
