AMC Entertainment (AMC) stock price from December 2020 to April 2024

Stocks of U.S.-headquartered movie theatre operator AMC Entertainment Holdings started to rise sharply on January 26, 2021, rising fourfold compared to the previous day. Their stock price then fell by over 50 percent by the close of trading on January 17, only to climb another 50 percent to reach 13.26 U.S. dollars per share at the close of trading on January 29, 2020. As professional investors moved away from AMC the stock price began to fall again, stabilizing in mid-February. Since then stock prices rose again in late May with the reopening of cinemas in many parts of the U.S, reaching a peak of 62.55 U.S. dollars per share at the close of trade on June 2, 2021. Since then stock prices have fallen back, sitting at 2.8 U.S. dollars at the close of trade on April 11, 2024.

The primary cause of this dramatic fluctuation is a concerted social media campaign, notably on Reddit, for individual investors to purchase the company's stock. This campaign was partly motivated by the nostalgic value of the struggling cinema operator to many people, and partly to cause losses for professional investors intending to 'short sell' AMC stock. In this sense the situation is similar to the dramatic rise in the price of GameStop shares which occurred at the same time.