As of August 2020, around 41 percent of the negative mentions of small and medium-sized businesses' WhatsApp accounts on their respective Facebook pages, Instagram, Twitter, and Reclame Aqui profiles addressed their slow customer service. More than one out of five (22 percent) of the negative feedbacks complained about the inconsistency in automatic replies these enterprises had sent through the instant messaging mobile app.
Distribution of negative mentions of WhatsApp accounts of small and medium enterprises on social media in Brazil as of August 2020, by type
Characteristic
Share of negative mentions
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Decode. (October 9, 2020). Distribution of negative mentions of WhatsApp accounts of small and medium enterprises on social media in Brazil as of August 2020, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1200191/whatsapp-negative-mentions-smes-brazil/
Decode. "Distribution of negative mentions of WhatsApp accounts of small and medium enterprises on social media in Brazil as of August 2020, by type." Chart. October 9, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1200191/whatsapp-negative-mentions-smes-brazil/
Decode. (2020). Distribution of negative mentions of WhatsApp accounts of small and medium enterprises on social media in Brazil as of August 2020, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1200191/whatsapp-negative-mentions-smes-brazil/
Decode. "Distribution of Negative Mentions of Whatsapp Accounts of Small and Medium Enterprises on Social Media in Brazil as of August 2020, by Type." Statista, Statista Inc., 9 Oct 2020, https://www.statista.com/statistics/1200191/whatsapp-negative-mentions-smes-brazil/
Decode, Distribution of negative mentions of WhatsApp accounts of small and medium enterprises on social media in Brazil as of August 2020, by type Statista, https://www.statista.com/statistics/1200191/whatsapp-negative-mentions-smes-brazil/ (last visited August 24, 2024)
Distribution of negative mentions of WhatsApp accounts of small and medium enterprises on social media in Brazil as of August 2020, by type [Graph], Decode, October 9, 2020. [Online]. Available: https://www.statista.com/statistics/1200191/whatsapp-negative-mentions-smes-brazil/