As of August 2020, approximately 41 percent of small and medium-sized businesses that used WhatsApp as a sales channel in Brazil belonged to the clothing and accessories category. Meanwhile, around 29 percent of the small and medium-sized enterprises were using Facebook, Inc.'s instant messaging mobile app to sell furniture. Between 2018 and 2021, the number of Whatsapp users in Brazil had an estimated growth of 13 percent.
Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category
Characteristic
Share of SMEs
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Decode. (October 9, 2020). Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1200078/whatsapp-smes-brazil-type/
Decode. "Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category." Chart. October 9, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1200078/whatsapp-smes-brazil-type/
Decode. (2020). Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1200078/whatsapp-smes-brazil-type/
Decode. "Distribution of Small and Medium-sized Enterprises That Used Whatsapp as a Sales Channel in Brazil as of August 2020, by Category." Statista, Statista Inc., 9 Oct 2020, https://www.statista.com/statistics/1200078/whatsapp-smes-brazil-type/
Decode, Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category Statista, https://www.statista.com/statistics/1200078/whatsapp-smes-brazil-type/ (last visited August 24, 2024)
Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category [Graph], Decode, October 9, 2020. [Online]. Available: https://www.statista.com/statistics/1200078/whatsapp-smes-brazil-type/