Due to measures imposed during the pandemic, orders of meal kits through online platforms increased significantly in the United States. In July 2020, HelloFresh was the industry leader, as its share of sales amounted to over half of the whole market. Home Chef, the meal kit service provided by the Kroger group followed with almost 20 percent, while Blue Apron followed with a market share of 31 percent.
Estimated market shares of meal kit companies in the U.S. as of July 2020
Characteristic
Market share of sales
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Statista. (January 29, 2021). Estimated market shares of meal kit companies in the U.S. as of July 2020 [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1200051/meal-kit-companies-market-shares-united-states/
Statista. "Estimated market shares of meal kit companies in the U.S. as of July 2020." Chart. January 29, 2021. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1200051/meal-kit-companies-market-shares-united-states/
Statista. (2021). Estimated market shares of meal kit companies in the U.S. as of July 2020. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1200051/meal-kit-companies-market-shares-united-states/
Statista. "Estimated Market Shares of Meal Kit Companies in The U.S. as of July 2020." Statista, Statista Inc., 29 Jan 2021, https://www.statista.com/statistics/1200051/meal-kit-companies-market-shares-united-states/
Statista, Estimated market shares of meal kit companies in the U.S. as of July 2020 Statista, https://www.statista.com/statistics/1200051/meal-kit-companies-market-shares-united-states/ (last visited July 20, 2024)
Estimated market shares of meal kit companies in the U.S. as of July 2020 [Graph], Statista, January 29, 2021. [Online]. Available: https://www.statista.com/statistics/1200051/meal-kit-companies-market-shares-united-states/
