Major online apparel retail WeChat mini-programs based on MAUs China 2020

Published by
Xin Ou,
May 17, 2024
As of December 2020, the Japanese clothing brand UNIQLO had over 10 million monthly active users in its mini-program on WeChat in China. Mogujie, an online apparel retailer targeted at female shoppers, ranked second with around 4.68 million monthly active users.

Monthly active users of leading WeChat mini-programs in apparel retail sector in China as of December 2020 (in millions)

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Release date

January 2021

Region

China

Survey time period

December 2020

Supplementary notes

Values have been rounded.

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