According to a social media survey conducted across India between December 2020 and January 2021, Twitter had a brand index score of about 18.2 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. Twitter, the social networking platform seemed to be preferred more by men with a score of 20.1 in that time period.
Brand index score of Twitter in India from December 2020 to January 2021, by gender
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Livemint. (January 21, 2021). Brand index score of Twitter in India from December 2020 to January 2021, by gender [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1199848/india-brand-index-score-of-twitter-by-gender/
Livemint. "Brand index score of Twitter in India from December 2020 to January 2021, by gender." Chart. January 21, 2021. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1199848/india-brand-index-score-of-twitter-by-gender/
Livemint. (2021). Brand index score of Twitter in India from December 2020 to January 2021, by gender. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1199848/india-brand-index-score-of-twitter-by-gender/
Livemint. "Brand Index Score of Twitter in India from December 2020 to January 2021, by Gender." Statista, Statista Inc., 21 Jan 2021, https://www.statista.com/statistics/1199848/india-brand-index-score-of-twitter-by-gender/
Livemint, Brand index score of Twitter in India from December 2020 to January 2021, by gender Statista, https://www.statista.com/statistics/1199848/india-brand-index-score-of-twitter-by-gender/ (last visited November 18, 2024)
Brand index score of Twitter in India from December 2020 to January 2021, by gender [Graph], Livemint, January 21, 2021. [Online]. Available: https://www.statista.com/statistics/1199848/india-brand-index-score-of-twitter-by-gender/
