Facebook brand score index India in 2021, by gender
According to a social media survey conducted across India between December 2020 and January 2021, Facebook had a brand index score of about 35 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. Facebook, the social networking platform seemed to be preferred more by men with a score of 36.7 in that time period.