Chile: top online sources of information on products 2020

Published by
Tiago Bianchi,
May 23, 2022
Approximately 98 percent of internet users surveyed in Chile in November 2020 said their friends were a relevant online source of information about products they intended to buy. Retailers and celebrities were each mentioned by around five percent of respondents.

Most relevant online sources of information on products according to internet users in Chile in 2020

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Sources

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Release date

December 2020

Region

Chile, Central and South America

Survey time period

November 2020

Number of respondents

1,004 respondents

Age group

18 years and older

Special properties

Multiple answers were possible

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "¿Qué tan relevante es en su decisión de compra la investigación en internet y las recomendaciones de los productos en redes sociales?".

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