Most complaints about digital ads filed to the Advertising Standards Authority (ASA) in 2022 regarded adverts appearing on the advertiser's own website, social media account or app. Second largest category were influencer ads (website, social media or app). In general, online ads attracted most complaints, followed by ads in TV and outdoor media. The ASA is the advertising regulator in the United Kingdom (UK).
Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location
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Advertising Standards Authority (UK). (April 10, 2024). Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). "Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location." Chart. April 10, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). (2024). Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). "Number of Complaints about Digital Advertising and Resulting Cases Taken up by The Advertising Standards Authority (Asa) in The United Kingdom (Uk) in 2023, by Ad Location." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK), Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location Statista, https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/ (last visited December 23, 2024)
Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location [Graph], Advertising Standards Authority (UK), April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
