According to Infocus Mekong's survey in 2021, the leading product category to be purchased as gifts by Vietnamese consumers for the Tet holiday in 2021 was alcoholic beverages, followed by fresh fruits. Alcoholic beverages were also the gift category with the most spending for Tet in 2020. Tet, also known as the Vietnamese lunar new year, is celebrated with feasts and gatherings. Before the new year, gift-giving is common among relatives, colleagues, and friends.
Share of spending on gifts for Vietnamese lunar new year (Tet) in Vietnam from 2020 to 2021, by product category
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Share of spending on gifts for Vietnamese lunar new year (Tet) in Vietnam from 2020 to 2021, by product category
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Infocus Mekong. (January 8, 2021). Share of spending on gifts for Vietnamese lunar new year (Tet) in Vietnam from 2020 to 2021, by product category [Graph]. In Statista. Retrieved April 16, 2025, from https://www.statista.com/statistics/1199610/vietnam-share-of-spending-on-gifts-for-tet-by-product-category/
Infocus Mekong. "Share of spending on gifts for Vietnamese lunar new year (Tet) in Vietnam from 2020 to 2021, by product category ." Chart. January 8, 2021. Statista. Accessed April 16, 2025. https://www.statista.com/statistics/1199610/vietnam-share-of-spending-on-gifts-for-tet-by-product-category/
Infocus Mekong. (2021). Share of spending on gifts for Vietnamese lunar new year (Tet) in Vietnam from 2020 to 2021, by product category . Statista. Statista Inc.. Accessed: April 16, 2025. https://www.statista.com/statistics/1199610/vietnam-share-of-spending-on-gifts-for-tet-by-product-category/
Infocus Mekong. "Share of Spending on Gifts for Vietnamese Lunar New Year (Tet) in Vietnam from 2020 to 2021, by Product Category ." Statista, Statista Inc., 8 Jan 2021, https://www.statista.com/statistics/1199610/vietnam-share-of-spending-on-gifts-for-tet-by-product-category/
Infocus Mekong, Share of spending on gifts for Vietnamese lunar new year (Tet) in Vietnam from 2020 to 2021, by product category Statista, https://www.statista.com/statistics/1199610/vietnam-share-of-spending-on-gifts-for-tet-by-product-category/ (last visited April 16, 2025)
Share of spending on gifts for Vietnamese lunar new year (Tet) in Vietnam from 2020 to 2021, by product category [Graph], Infocus Mekong, January 8, 2021. [Online]. Available: https://www.statista.com/statistics/1199610/vietnam-share-of-spending-on-gifts-for-tet-by-product-category/
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