Preferred sports betting websites and apps in the U.S. 2023

Sports betting refers to a type of gambling in which consumers place bets on the outcome of sports events. The favorite sports betting website or app in the United States as of July 2023 was DraftKings, with 56.5 percent of respondents saying they preferred the service. FOX Bet followed close behind, with 50.1 percent of respondents reporting that it was their preferred website or app. Most sports betting takes place online, as can be seen when looking at sports betting revenue in the U.S. by betting type, where online revenue was forecast to reach over three times as much as land-based revenue by 2025.

When was sports betting legalized in the U.S.?

In 2018, sports betting was legalized in the United States at the federal level, but each state remained in control of its own regulations. As a result, the sports betting landscape is complicated as each state can legalize and regulate as they see fit. While there are states that have still not legalized sports betting that does not mean there is not public support to do so. In 2021, a significant share of sports fans were likely to gamble if sports betting was legal in the United States. The interest in sports betting varied by professional sports fan base. Fans of Major League Soccer (MLS) expressed the most interest in sports betting with 53 percent of respondents stating that they were very interested in the practice. Additionally, 37 percent of fans who follow the National Football League (NFL) stated that they were very interested in sports betting.

Among which consumers is sports betting most popular?

The sports betting industry in the United States is supported by many different types of consumers. In a 2023 survey on the share of respondents who participate in sports betting by gender, the majority of those that participated identified as male. In a similar 2023 survey on the frequency of adults betting on sporting events by age, respondents of all age groups reported that they participated in sports betting, though the largest percentages were in younger age groups.